{"id":1040,"date":"2026-04-02T17:29:16","date_gmt":"2026-04-02T17:29:16","guid":{"rendered":"https:\/\/digitalatlasagency.com\/?p=1040"},"modified":"2026-04-02T17:39:27","modified_gmt":"2026-04-02T17:39:27","slug":"polemica-en-el-business","status":"publish","type":"post","link":"https:\/\/digitalatlasagency.com\/?p=1040","title":{"rendered":"POL\u00c9MICA EN EL BUSINESS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1040\" class=\"elementor elementor-1040\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48dc086 e-flex e-con-boxed e-con e-parent\" data-id=\"48dc086\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f6551 e-flex e-con-boxed e-con e-parent\" data-id=\"38f6551\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14bb391 e-con-full e-flex e-con e-child\" data-id=\"14bb391\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352d863 elementor-widget elementor-widget-heading\" data-id=\"352d863\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>POL\u00c9MICA EN EL BUSINESS<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76faf54 elementor-widget elementor-widget-text-editor\" data-id=\"76faf54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"problema-sticky reveal visible\"><p class=\"problema-lead\">Branding,\u00a0 Generaci\u00f3n de Contenido,\u00a0 Gesti\u00f3n de Redes Sociales.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d329b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"e8d329b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5983c37 e-con-full e-flex e-con e-child\" data-id=\"5983c37\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f27c9a elementor-widget elementor-widget-text-editor\" data-id=\"2f27c9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"problema-sticky reveal visible\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Canal de streaming que llevaba 4 a\u00f1os haciendo contenido de debates sobre business pero era pr\u00e1cticamente invisible. No estaba en plataformas digitales, no ten\u00eda estrategia de distribuci\u00f3n de contenido, ni presencia en redes. Su audiencia potencial no los encontraba. Eran expertos en contenido pero amateurs en distribuci\u00f3n y posicionamiento digital.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Rebranding visual completo. Estrategia integral de contenido para YouTube (cortes virales, res\u00famenes, anuncios optimizados). Gesti\u00f3n profesional de redes sociales. Dise\u00f1o de decks para sponsors. Coordinaci\u00f3n comercial y operativa para escalar monetizaci\u00f3n.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De la invisibilidad a la relevancia. El canal escal\u00f3 significativamente su alcance entre p\u00fablicos m\u00e1s j\u00f3venes. Gan\u00f3 reconocimiento entre otros profesionales y referentes del mercado. Capacidad de captar sponsors importantes (Howard Johnson&#8217;s, entre otros). Transformaci\u00f3n de un proyecto de peque\u00f1a escala en un canal din\u00e1mico y rentable.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c901f21 e-flex e-con-boxed e-con e-parent\" data-id=\"c901f21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2000add elementor-widget elementor-widget-spacer\" data-id=\"2000add\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b738ca9 e-flex e-con-boxed e-con e-parent\" data-id=\"b738ca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9a631 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class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/digitalatlasagency.com\/wp-content\/uploads\/2026\/04\/13.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/digitalatlasagency.com\/wp-content\/uploads\/2026\/04\/4.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" 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elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/digitalatlasagency.com\/wp-content\/uploads\/2026\/04\/8.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/digitalatlasagency.com\/wp-content\/uploads\/2026\/04\/19.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50633b4 e-flex e-con-boxed e-con e-parent\" data-id=\"50633b4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c1d07 elementor-widget elementor-widget-spacer\" data-id=\"a6c1d07\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7776e2f e-con-full e-flex e-con e-parent\" data-id=\"7776e2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ecc4ab e-flex e-con-boxed e-con e-child\" data-id=\"5ecc4ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca88b1 elementor-widget elementor-widget-heading\" data-id=\"5ca88b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est\u00e1s a un paso de empezar.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca7494 elementor-widget elementor-widget-button\" data-id=\"9ca7494\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escribinos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POL\u00c9MICA EN EL BUSINESS; Programa de Streaming<\/p>\n","protected":false},"author":1,"featured_media":1138,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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